Brazilian Patent and Trademark Office launches new functionality to combat counterfeiting

This new platform comes at a crucial moment in the fight against piracy

The Brazilian Patent and Trademark Office (INPI) launched recently a new feature of the National Directory for Combating Trademark Counterfeiting. This new platform allows authorities with policing and inspection powers to quickly access the contacts of representatives of original brands for the purpose of combating counterfeiting.

This measure aims to provide greater speed and efficiency to inspection operations in the country, which often face bottlenecks in locating the specialized representatives needed to combat the counterfeiting of potentially affected brands. This is essential because brand representation is necessary for the administrative process of seizing counterfeit products.

New initiatives are planned for the second half of 2024 to strengthen the Intellectual Property rights granted by the Office. These initiatives include the National Directory for Combating Geographical Indications Counterfeiting (CNPC).

It is worth noting that there is an observed increase in the volume of international trade in counterfeit products each year. This phenomenon causes significant losses to businesses, creating imbalances in their business environments due to unfair competition. Recognizing the gravity of this situation, the Brazilian Federal Revenue (Receita Federal) actively participates in the fight against intellectual property rights violations related to international trade, specifically through their customs posts in seaports and airports.

Through the Anti-Piracy System (SCP), established several years ago, holders of trademarks registered with the INPI can collaborate with Brazilian customs to intercept goods bearing counterfeit marks at ports, airports, and border areas. This initiative aims to prevent these products from entering the national market or being exported abroad. Additionally, this protection extends to Geographical Indications (GIs), whether as indications of source or denominations of origin.

The advent of this platform comes at a crucial moment in the fight against piracy, which has been intensified by virtual commerce, as the origin of a product is not always easily verifiable in online purchases. Furthermore, raising awareness among police and customs authorities is crucial, as modern counterfeit products are often indistinguishable from authentic ones by sight alone and are priced similarly to genuine items. This misleads consumers into believing that counterfeit goods have the same quality as the originals.

Get in touch with one of our LATAM Trademark experts to protect your products from counterfeiting.