Juani was born in Madrid. She is administrative assistant, a training that helped her start her career in different companies. She has spent most of her professional life working at the foreign trade field, being part of entities such as the Spanish Foreign Trade Institute (ICEX) or PROMOMADRID, public companies focused on the internationalization of the Spanish economy and companies.

Juani made the most of her experience in these companies and acquired the necessary skills to play an important role within the different department she has been part of. She is responsible, discreet, resolute, flexible and has great coordination, organization and teamwork capabilities.

In 2015 she joined the Trademark at BALDER, which was in her opinion an opportunity for professional growth. As she says: “joining BALDER was a great personal and professional challenge, which has given me the chance of work in an unknown but really interesting field”.

In her spare time, Juani enjoys spending time with her family and friends, reading, listening music and travelling.